Storytelling and Corporate Communications
Do story complications damage the brand? All of us know that the world is made of tough situations, and, honestly, some bad people who ruin the fun for us...
Hitting the Target on International Branding
How to Build a Creative Brief that Works across Cultures
One of the great problems of selling our ideas and products internationally is that marketing is usually conceived in one language for one market. The entire premise must be revisited when approaching other markets because the semiotics of language and image are not the same for another culture.