Though everyone talks about win-win negotiation, the process of negotiating in business is usually not so nice.  It is full of stress, which reduces our enjoyment of our jobs and even affects our home life. 

To be reassured entering into a negotiation, you must understand the person across the table from you. Preparation through creative collaboration, role playing and character analysis will help focus on the personal needs of your interlocutor.   In the context of standard negotiation preparation tools, these techniques allow us to actually enjoy negotiating

You know you'd be much better at bluffing if you stopped trying to peek at my cards.